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I’m disappointed in the CBS Sunday Morning news article on the Starbucks empire this morning (April 15th, 2018). Clearly, when the producers first put together the article on Howard Schultz’s successful coffee career, correspondent Mo Rocca didn’t anticipate an incident in Philadelphia would overshadow his focus upon the success of the Starbucks entrepeneur.

(At this writing I am not able to find a link to the Mo Rocca article to share).

When Kai Ryssdal, the CBS Sunday Morning host this week, introduced the article, he initially took the time to report on the ‘breaking story’ of two African-American males being removed in handcuffs from a Philadelphia Starbucks for what appears to have been two Black men sitting in the coffee shop without making a purchase. Further research, NPR article  would suggest they were waiting for a friend to arrive, and when asked to leave, declined, and police were called.

From there the incident blew up and a young woman, Melissa DePino, caught the entire incident on her phone – thus creating this viral video, none of which was covered in Mr. Ryssdal’s initial introduction on CBS Sunday Morning.

Here is where my issue arose. The host introduced the already in place article with a controversial telling of an actual Starbuck’s incident in Philadelphia that in my eyes trumped (sic) the fanfare of the Starbuck success story. Discrimination is not successful, and it is also not talked about. Instead, it remains an afterthought.

I believe this was a missed opportunity by Kai Ryssdal, despite his attempt to include the incident, what was his motive? Was he told by the producers of CBS Sunday Morning News that we must include this incident before running the article on Starbucks, or did he do it on his own? I think the issue of priority raises serious questions about our society and how we choose to neglect or emphasize topics that do touch on sensitive issues versus those that will satisfy the majority of a news article’s listeners.

In her own retelling of the incident, Melissa DePino states in her interview, this would not have happened to her. In other words, because of the color of her skin, she would not have been asked to leave the store without a purchase. Personally, I agree with her, and being a frequent coffee shop connoisseur I can speak frankly and say I have had many meetings with people in coffee shop where either myself or my associates did not make a purchase and in all cases we were never approached to leave – certainly the police were not called to intervene. That would not happen.

In looking at the story and the incident itself, the two men removed did not protest the directives of the police and left without incident while the shop patrons all watched with concern, question and interpretation. Since, Starbucks has issued an apology on Twitter, and the men have been released and the incident is under review. That is all fine, and all should happen, but it still brings me back to my frustration with the CBS article and more specifically how we handle such situations in our society.

We don’t.

We choose to focus on moving away from important dialogue rather than facing it head on. Perhaps this was a golden opportunity for Kai Ryssdal to address the issue of discrimination and make this week’s news story a commentary on the continuing issue that occurs and impacts people of color throughout our society.

I am convinced had Rysdaal rather than run the article on Howard Schultz and his successful career, instead turned the next five or six minutes into a discussion and commentary of the Philadelphia incident there would have been controversy. Producers would have changed jobs in the coming week, and Rysdaal might have risked his own opportunity for further hosting opportunities in Jane Pauley’s absence.

My question is why not take the risk? Why not say we’re going to run the Starbucks story next week, because we have a situation that merits discussion today, that has more impact on our society than we would like to understand. I guarantee there would have been a ratings spike of viewership that would have stayed, rather than change the channel after Ryssdal slapped a band-aid on the discrimination and jumped immediately into the cacao fields of the Starbucks empire.

I’m disappointed that when we see opportunity we choose not to address the important issues of our society that are relevant. I’m saddened by the reality that the dialogue on discrimination continues to take the backseat to anything that will allow us to quickly move away from the issue rather than face it head on.

Let me be clear, until this last paragraph I have not used the word systemic to describe an issue in our society that clearly exists, but I did today watch a major news outlet – CBS News – pass by a wonderful opportunity to recognize the need for dialogue in our extremely mosaic world. The conversations if they cannot occur on a national or international level certainly will be far more difficult to create on a local level. However, they need to. Today Kai Ryssdal and CBS Sunday Morning missed an opportunity.

Where do we begin?